1. Introduction
Rare the Steakhouse (“we,” “us,” “our,” or the “Restaurant”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our website Rarestk.com (the “Website”), dine at our restaurant, make reservations, subscribe to our communications, participate in our VIP Rewards Program, or interact with us through any other means.
By accessing or using our Website, providing your information to us, or opting into our communications, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access the Website or provide us with your personal information.
2. Information We Collect
2.1 Personal Information You Provide
We collect personal information that you voluntarily provide to us when you interact with our Restaurant or Website. This information may include:
• Contact Information: Your full name, email address, phone number (including mobile/cell phone number), and mailing address.
• Reservation Information: Date, time, party size, special requests, dietary restrictions, allergies, and celebration details (birthdays, anniversaries, etc.).
• Payment Information: Credit card numbers, billing address, and other payment details when you make purchases or deposits (processed through secure third-party payment processors).
• Communication Preferences: Your preferences for receiving marketing communications via email, text message (SMS/MMS), or other channels.
• VIP Rewards Program Information: When you enroll in our VIP Rewards Program by scanning a QR code at our Restaurant, we collect your full name, email address, and mobile phone number. We also collect redemption status data to track whether your complimentary dessert offer has been redeemed.
• Feedback and Correspondence: Information contained in feedback forms, surveys, reviews, emails, or other communications you send to us.
• Employment Information: If you apply for employment, we may collect your resume, employment history, references, and other application materials.
2.2 Information Collected Automatically
When you visit our Website, we may automatically collect certain information about your device and usage, including:
• Device Information: IP address, browser type and version, operating system, device identifiers, and mobile network information.
• Usage Information: Pages visited, time spent on pages, links clicked, referring URLs, and other browsing behavior.
• Location Information: General geographic location based on your IP address or, with your consent, more precise location data from your mobile device.
2.3 Cookies and Tracking Technologies
We use cookies, pixel tags, web beacons, and similar technologies to enhance your experience, analyze trends, administer the Website, track users’ movements around the Website, and gather demographic information. You can control cookies through your browser settings, but disabling cookies may limit your ability to use certain features of our Website.
3. Email Collection and Communications
3.1 How We Collect Email Addresses
We collect your email address when you: make a reservation through our Website or third-party platforms; sign up for our newsletter or mailing list; enroll in our VIP Rewards Program; create an account on our Website; participate in promotions, contests, or sweepstakes; provide it during your visit to our Restaurant; contact us with inquiries or feedback; or apply for employment.
3.2 Use of Email Information
Your email address may be used to: confirm reservations and send reservation reminders; send transactional communications (receipts, confirmations, updates); deliver newsletters, promotional offers, special event invitations, and marketing materials (with your consent); send VIP Rewards Program communications, including enrollment confirmation and promotional offers; respond to your inquiries and requests; send surveys and requests for feedback; notify you of changes to our policies or services; and provide important updates about our Restaurant.
3.3 Email Opt-Out
You may opt out of receiving promotional emails at any time by clicking the “unsubscribe” link at the bottom of any marketing email, contacting us directly, or updating your preferences in your account settings. Please note that even if you opt out of marketing emails, we may still send you transactional or administrative messages related to your reservations or account.
4. Text Message (SMS/MMS) Collection and Communications
4.1 Consent to Receive Text Messages
By providing your mobile phone number and opting in to receive text messages from Rare the Steakhouse—whether through a reservation, our VIP Rewards Program signup, or any other opt-in method—you expressly consent to receive SMS and MMS messages from us. Your consent is not a condition of purchasing any goods or services. Message and data rates may apply depending on your mobile carrier and plan.
4.2 How We Collect Mobile Phone Numbers
We collect your mobile phone number when you: opt in to our text messaging program via our Website, in-restaurant signage, or other promotional materials; enroll in our VIP Rewards Program by scanning a QR code at our Restaurant; make a reservation and provide your mobile number with consent for text communications; text a designated keyword to our short code or phone number; or provide your number at the point of sale or to our staff with consent for text communications.
4.3 Types of Text Messages
Depending on your preferences and opt-in choices, you may receive: reservation confirmations and reminders; waitlist notifications; promotional offers, discounts, and special deals; information about upcoming events and seasonal menus; VIP Rewards Program updates and exclusive offers; survey requests and feedback opportunities.
4.4 Message Frequency
Message frequency varies based on your engagement and preferences. You may receive up to [insert number] marketing messages per month. Transactional messages (such as reservation confirmations) will be sent as needed based on your activity.
4.5 Opting Out of Text Messages
You may opt out of receiving text messages at any time by texting STOP to the number from which you received messages, replying STOP to any text message you receive from us, or contacting us directly. After opting out, you will receive a confirmation message. Please allow up to 48 hours for your request to be processed. Opting out of marketing texts will not affect transactional messages related to active reservations.
4.6 Help and Support
For assistance with our text messaging program, text HELP to our designated number or contact us using the information provided in Section 13 of this Policy.
4.7 No Mobile Information Sharing
We do not sell, rent, loan, trade, lease, or otherwise transfer your mobile phone number or any information collected through our SMS program to third parties for their marketing purposes.
5. Name Collection and Use
5.1 How We Collect Your Name
We collect your name when you: make a reservation; sign up for our newsletter, loyalty program, or VIP Rewards Program; create an account on our Website; provide it when dining at our Restaurant; enter a promotion, contest, or sweepstakes; purchase gift cards; contact us with inquiries; or apply for employment.
5.2 Use of Your Name
Your name is used to: personalize your dining experience and communications; process and manage your reservations; address you in correspondence and marketing materials; maintain your account and preferences; fulfill your requests and orders; recognize you as a returning guest; administer your VIP Rewards Program enrollment and redemption; and process employment applications.
6. VIP Rewards Program
6.1 Program Overview
The Rare the Steakhouse VIP Rewards Program (“Program”) is available to guests who enroll in-restaurant by scanning a designated QR code and completing the signup form. Enrollment is open to individuals aged 16 and older. By enrolling, you agree to the terms of this Privacy Policy and consent to receive marketing communications from Rare the Steakhouse via email and text message.
6.2 Information Collected at Enrollment
When you scan the QR code and complete the VIP Rewards Program signup form, we collect the following information:
• Full name
• Email address
• Mobile phone number
We also generate and store a record of your enrollment status and dessert redemption status to administer the Program.
6.3 Complimentary Dessert Offer
Upon successful enrollment, each VIP Rewards Program member is eligible to receive one (1) complimentary dessert. This offer is limited to one redemption per person and does not expire. The complimentary dessert is subject to availability and must be redeemed during a dine-in visit at Rare the Steakhouse. The offer has no cash value and is not transferable. We reserve the right to verify your identity and enrollment status at the time of redemption.
6.4 Consent to Marketing Communications
By enrolling in the VIP Rewards Program, you expressly consent to receive marketing communications from Rare the Steakhouse via email and SMS/MMS text messages. These communications may include promotional offers, exclusive deals, event invitations, seasonal menu announcements, and other marketing materials. You may opt out of these communications at any time as described in Section 3.3 (email) and Section 4.5 (text messages). Opting out of marketing communications will not affect your VIP Rewards Program membership or dessert redemption eligibility.
6.5 Use of VIP Rewards Program Data
Information collected through the VIP Rewards Program is used to: enroll you in the Program and verify your identity; track and administer your complimentary dessert redemption; send you marketing communications (with your consent); personalize your dining experience; and analyze Program participation to improve our services and offerings.
6.6 Data Retention for VIP Rewards Program
We retain your VIP Rewards Program data for as long as you remain enrolled or until you request deletion of your information. Redemption records may be retained for a reasonable period thereafter for fraud prevention and internal recordkeeping purposes.
6.7 Program Modifications
Rare the Steakhouse reserves the right to modify, suspend, or terminate the VIP Rewards Program at any time, with or without notice. Any changes to the Program will be communicated to members via email or text message. Unredeemed offers may be honored at our sole discretion in the event of Program termination.
7. How We Use Your Information
We use the information we collect for various purposes, including: providing, operating, and maintaining our services and Website; processing reservations and managing your dining experience; administering the VIP Rewards Program, including enrollment, dessert redemption tracking, and member communications; communicating with you, including responding to inquiries and sending confirmations; sending marketing communications (with your consent); personalizing your experience based on your preferences and history; analyzing usage trends and improving our services; protecting against fraud, unauthorized transactions, and other liabilities; complying with legal obligations and enforcing our policies; and conducting research and analysis to improve our offerings.
8. How We Share Your Information
We may share your information in the following circumstances:
• Service Providers: We share information with third-party vendors who perform services on our behalf, such as payment processing, email delivery, SMS messaging, reservation management, VIP Rewards Program administration, marketing, analytics, and customer service.
• Business Partners: With your consent, we may share information with business partners for joint marketing initiatives or co-branded services.
• Legal Requirements: We may disclose information when required by law, legal process, or government request, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
• Business Transfers: In the event of a merger, acquisition, sale, or other transfer of assets, your information may be transferred as part of that transaction.
• Aggregated or De-Identified Data: We may share aggregated or de-identified information that cannot reasonably be used to identify you for any purpose.
9. Data Security
We implement appropriate technical, administrative, and physical safeguards designed to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. These measures include encryption, secure socket layer (SSL) technology, firewalls, access controls, and regular security assessments. However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee its absolute security.
10. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, comply with our legal obligations, resolve disputes, and enforce our agreements. The retention period may vary depending on the context and our legal obligations. When your information is no longer needed, we will securely delete or anonymize it.
11. Your Rights and Choices
Depending on your jurisdiction, you may have certain rights regarding your personal information:
• Access: Request access to the personal information we hold about you.
• Correction: Request correction of inaccurate or incomplete information.
• Deletion: Request deletion of your personal information, subject to certain exceptions.
• Portability: Request a copy of your information in a portable format.
• Opt-Out: Opt out of marketing communications and the sale or sharing of your personal information (where applicable).
• Withdraw Consent: Withdraw consent where processing is based on your consent.
To exercise these rights, please contact us using the information provided in Section 13. We will respond to your request in accordance with applicable law.
12. California Privacy Rights
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including: the right to know what personal information we collect, use, disclose, and sell; the right to delete your personal information; the right to opt out of the sale or sharing of your personal information; the right to correct inaccurate personal information; and the right to non-discrimination for exercising your privacy rights.
To submit a request, please contact us using the information in Section 13. We may verify your identity before processing your request.
13. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy, our privacy practices, or the VIP Rewards Program, please contact us at:
Rare the Steakhouse
Website: Rarestk.com
Email: [Insert Email Address]
Phone: (973) 256-6699
Mailing Address: 440 Main St, Little Falls, NJ 07424
14. Third-Party Links and Services
Our Website may contain links to third-party websites, applications, or services that are not operated by us. This Privacy Policy does not apply to those third parties. We encourage you to review the privacy policies of any third-party sites you visit.
15. Children’s Privacy
Our Website, services, and VIP Rewards Program are not directed to individuals under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16 without parental consent, we will take steps to delete that information. If you believe we may have collected information from a child under 16, please contact us.
16. International Users
If you access our Website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States where our servers are located. By using our Website, you consent to the transfer of your information to the United States, which may have different data protection laws than your country of residence.
17. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. We will post the updated policy on this page with a new “Effective Date.” We encourage you to review this Privacy Policy periodically. Your continued use of our Website or services after any changes indicates your acceptance of the updated policy.
18. Governing Law
This Privacy Policy shall be governed by and construed in accordance with the laws of the State of New Jersey, without regard to its conflict of law principles.
19. Acknowledgment
By using our Website, providing your information, enrolling in the VIP Rewards Program, or opting into our communications (including email and text messages), you acknowledge that you have read and understood this Privacy Policy and agree to its terms.